No matter your industry, if you want to attract the right attention to your brand or business it is crucial to set the right tone and convey your personality.
Having a cohesive yet unique look to your brand is what will set you apart from the rest.
Great photographs help potential customers visualise your product or service as part of their lives.
As people increasingly shop online or via social media, rather than in-store, consumers want to connect with the people behind the brand.
Using photography and videos can make those connections happen, by linking your product with a friendly face or giving a behind-the-scenes look at how your product is made.
You have probably heard the term “content is king”? Well, it really is! Having great content on your website, Instagram, Facebook, Twitter, Pinterest etc is key. Eye-catching content will not only make your brand more engaging; it’s great for marketing your business offline too, for example in promotional materials such as brochures and leaflets.
Be seen! Great content can help make your site more visible in search engine results and therefore potential clients, so photography should form part of your SEO (search engine optimisation) strategy.
You say stock photos, I say use your own photos! Having a few stock images is ok as a small business here and there, but what your audience really want to see is you – the people, product or service behind the brand.
We do judge a business by its cover: in business, first impressions count. Don’t let low-quality, unprofessional photographs give the wrong impression to your audience. People like to see things for themselves before making a decision to buy, so having great photographs and/or videos of your product or service will elevate your business and translate into more business!